Bb Full Potential Shampoo

Infused with Bumble & Bumble's Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores – creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.

The results:

Immediately: 80% of regimen users said hair looks fuller

After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style